Why does Google give out so much cool stuff for free? I have a simple theory, based on the concept of double marginalization. Double marginalization is pretty easy to understand. Imagine that people travel by boat down a river from point A to point B. There is nothing useful in between these points; the only point of going down the river is to get from A to B. Between A and B, the river is divided into two segments, each with a separate owner, each of which erects a toll booth. People who are considering going down the river make their decision to do so on the basis of the
A theory of Google
A theory of Google
A theory of Google
Why does Google give out so much cool stuff for free? I have a simple theory, based on the concept of double marginalization. Double marginalization is pretty easy to understand. Imagine that people travel by boat down a river from point A to point B. There is nothing useful in between these points; the only point of going down the river is to get from A to B. Between A and B, the river is divided into two segments, each with a separate owner, each of which erects a toll booth. People who are considering going down the river make their decision to do so on the basis of the