This Black Friday, I had the occasion to ponder why it is that Apple offers free engraving on iPods and iPads (hereafter, iP*ds). A small part of the reason is surely that it adds value for some of its customers. But assuming that the cost of engraving is not zero, this is not much of a reason to offer it for free. At best, it is a justification for offering the service at marginal cost. Indeed, Apple used to charge for iPod engraving.
Why does Apple offer free engraving?
Why does Apple offer free engraving?
Why does Apple offer free engraving?
This Black Friday, I had the occasion to ponder why it is that Apple offers free engraving on iPods and iPads (hereafter, iP*ds). A small part of the reason is surely that it adds value for some of its customers. But assuming that the cost of engraving is not zero, this is not much of a reason to offer it for free. At best, it is a justification for offering the service at marginal cost. Indeed, Apple used to charge for iPod engraving.